Salamander has been crafting shoes for 125 years. They reached out to me to bring to life a video that reflects how quality has always been at the heart of the brand.

I developed a concept showcasing two distinct eras—the late 70s and today. I chose the 70s for its rich visual aesthetics and design trends, contrasting it with today’s minimalism to show that while trends evolve, the brand’s values remain unchanged. To enhance the storytelling, we put a lot of thought into music and sound design, making them an essential part of the experience.